Why SEO and PPC are important for any business
Why SEO and PPC are important for any business. Another great article by i4 Web Services Why SEO and PPC are important for any business?!?
Having a website is the foundation for generating online sales. However, if nobody can find your site you really won’t be successful. Search Engine Optimization (SEO) is still one of the most cost-effective ways to generate new business online. While it can take longer (between 6 to 9 months) to see results compared to other marketing strategies (like PPC), the long-term ROI is better than that of most advertising channels.
Unfortunately, SEO has been reduced to a commodity. Everyone and anyone seems to be selling it these days but most of them use outdated practices, don’t know what they are doing, or are not doing anything at all. This even applies to big and popular companies. Google updates it’s algorithms several numerous times over the course of the year and without staying up to date with the changes, many SEO companies quickly fall behind and as a result even damage their client’s website rankings.
Here at i4 Web Services, we work really hard to keep up with all these changes, something many other agencies don’t bother with. We invest several thousand dollars every year in private industry meetings and exclusive conversations on what is happening to sites with updates real time. We want to be sure we stay on the cutting edge of this technology – and it shows in our results.
That is why you are here reading this, right?
With us, you are not just another number. We care about your results because if you are happy you’ll stay with us for a long time. We don’t pass you around and if something needs taken care of quickly we make sure to get it done. Contact us today and we’ll analyze your current situation to craft a customized action plan for you. So are you ready to start a conversation with us?
Throughout the entire SEO web design process, you will be speaking to one person who is available to answer your questions and help you through any tough decisions.
When you call i4 Web Services, you will get immediate answers to questions for web design, web development, SEO Marketing, and Social Media from our customer friendly professional, not an automated menu system.
You could already imagine the volume of audience that you are going to reach if you will get your online optimization right. You can boost the coverage of your business locally and obtain more clients.
The objective of SEO (Search Engine Optimization) is to help you boost the rank of your company website in the search engines. Most people are now using search engines like Google to look for products and services that are offered in their area. If your business web site can be situated on the first page of the search engine for local searches you would have a much better possibility of getting more consumers. This is only one of the benefits that SEO (Search Engine Optimization) can provide.
It is also the reason why local companies are investing a lot on their local online marketing methods. If you have a local company, do not hesitate because if you’re not at the top of the ranking, it indicates that your competitor is up there.
You’ll need to understand that it might be hard to create a powerful SEO strategy and you will need this type of thing if you want your company to grow. You shouldn’t live in the past and stop focusing on traditional advertising because it might be very hard to compete if you’re only using them. Almost all businesses (or charities) have a web site and the successful ones are using advanced SEO strategies to compete with other competitors. The top sites in the online search engines are also using web marketing agencies so they can stay up there.
Don’t wait for others to dominate your target market so contact us at i4 Web Services as quickly as possible.
We also serve in and around: Jacksonville, Miami, Tampa, Orlando, Tallahassee, Gainesville, Panama City, The Villages, Deltona, Lakeland, Port St Lucie, Daytona Beach, St. Petersburg, Palm Coast, Ocala, Pensacola, Plus So Many More Cities Big and Small!
SEO happens when the Web Presence for your Brand is being built. SEO work matters during the building, creating, and an maintaining of your website. It includes aspects such as: meta information, content creation and placement in your web design, web publishing keyword phrasing of a specific page or pages among other important factors to help your page to rank well.
Good Web Development by an experienced professional can create quality SEO scores in your website. Which allows us to drive the right kind of traffic to produce results for your business.
Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.
Web design refers to both the aesthetic portion of your website and it’s usability. SEO on the other hand takes your website design and actually helps it get found online.
Generally, a good web developer knows how to use programs and plugins to bring to life the web design files. i4 Web Services has the skills to do web design as well as SEO too.
First off, no SEO work is not a scam and it is a critical ascept of any website project. If you have a business that sells a product or service from its website or if you need your website to be visible on the first page to reach your target audience then you need SEO. Working with an SEO agency like i4 Web SEO can provide you with an in-house team that understands the local market and how to strategically position you for local and organic SEO success.
No, i4 Web Services provides website services from SEO to Social Media Marketing to Graphic Design and Website Design as well. Our website services are results-driven with increased online presence being our priority.
Our web service contracts are optional and not required by i4 Web Services. We operate on a month to month basis where you can cancel your SEO and/or Web Design services by sending a cancellation notice 30 days in advance. This is required so we can stop your billing and ensure you are not billed for the next monthly cycle.
Cancelling your Web Hosting with our company will cause your investment in your web work to be lost from being found online.
No reputable web development / web design / web SEO company can offer #1 keyword or keyphrase ranking guarantees. However, we have an outstanding history and reputation for delivering first-page keyword / keyphrase rankings and higher than average rankings for desktop, map listings and mobile.
Search engines change their algorithms constantly, and those changes may require changes in your company’s web strategy, content and tactics. i4 Web Services studies algorithm changes, makes recommendations and adjusts quickly to ensure our clients continue to improve and/or maintain their keyword rankings.
Search engine optimization is fairly essential for your local marketing methods. You must perform well on the local search using SEO strategies if you want to compete with other local companies which are providing exactly the same products and services.
Things Just Keep Changing…. Google, BING, and other search engines have been changing the rules on a regular basis to make certain that their search engine users will be able to get the information that they’re looking for. Which therefore means that your SEO methods will need to change as well to keep up with the changes they make. It would also suggest that the methods that you have been using might not be effective in the foreseeable future. Recently, Google did an update that effected website traffic down by 20% or more yet up by 50% for others. We know how and why this happened. Therefore, you need look for an SEO expert who can provide the services that will receive you outcomes now and in the future.
At i4 Web Services, we’re proud of ourselves for being able to stay ahead of the game. We invest lots of time and money in functioning several test strategies, ensuring that we’re always testing out new ideas and techniques, pushing and searching the search engines to find a unique advantage that we can pass on to our client’s strategies. here are few tactics we do for our clients every month:
It will certainly be a great idea to have an in-house team to deal with your online marketing concerns, but you’ll need to think about their salaries & benefits. The majority of the big companies will surely hire a full team of optimization specialists, but for small to mid-sized companies, it will be better to outsource the service. Outsourcing your SEO needs can enable you to obtain the outcomes that you want without having to spend too much money. This is a good choice for small to mid-sized companies because they can get results without spending too much for a full-time team and they do not have to train and recruit new employees.
i4 Web Services is proud to do business with business owners and charity professionals in this community. We understand how important being local and connected matters to people. And guess what it matters to us too! We can and will meet you in your community when requested plus we are available via text, email, and phone calls too.
Lakeland is a city in Polk County, Florida, United States, east of Tampa. According to the 2013 U.S. Census Bureau estimate, the city had a population of 100,710. Lakeland is a principal city of the Lakeland–Winter Haven Metropolitan Statistical Area (coterminous with Polk County), which had an estimated population of 623,009 in July 2013 based on data from the University of Florida Bureau of Economic and Business Research. It is twinned with Richmond Hill, Ontario; Imabari, Ehime, Japan; Balti, Moldova; Portmore, Jamaica; and Chongming County, Shanghai, China as part of the Sister Cities program.
The area was home to Native American tribes. Lakeland was settled in the 1870s and expanded in the 1880s with the arrival of rail service.
Florida became a state in 1845, and Polk County was established in 1861. After the American Civil War, the county seat was established southeast of Lakeland in Bartow. While most of the early history of Polk County centered on the two cities of Bartow and Fort Meade, eventually, people entered the areas in northern Polk County and began settling in the areas which became Lakeland.
Lakeland was first settled in the 1870s and began to develop as the rail lines reached the area in 1884. It was incorporated January 1, 1885. The town was founded by Abraham Munn (a resident of Louisville, Kentucky), who purchased 80 acres (320,000 m2) of land in what is now downtown Lakeland in 1882 and platted the land for the town in 1884. Lakeland was named for the many lakes near the town site.
In April 1898, the Spanish–American War began and started a crucial point in Lakeland’s development. While the war ended quickly and had little impact on most of the nation, the Florida peninsula was used as a launch point for the war and the then small town of Lakeland housed over 9,000 troops.
The Florida boom resulted in the construction of many significant structures in Lakeland, a number of which are today listed on the National Register of Historic Places. This list includes the Terrace Hotel, New Florida Hotel (Regency Tower, currently Lake Mirror Tower), Polk Theatre, Frances Langford Promenade, Polk Museum of Art (not a product of the 1920s boom), Park Trammell Building (formerly the Lakeland Public Library and today the Lakeland Chamber of Commerce), and others. The city also has several historic districts with many large buildings built during the 1920s and 1940s. The Cleveland Indians held spring training there from 1923 to 1927 at Henley Field Ball Park. Parks were developed surrounding Lake Mirror including Barnett Children’s Park, Hollis Gardens, and the newest, Allen Kryger Park.
The “boom” period went “bust” quickly, and years passed before the city recovered. Part of the re-emergence was due to the arrival of the Detroit Tigers in 1934 for spring training. (The team continues to train at Lakeland’s Joker Marchant Stadium and owns the city’s Florida State League team, the Lakeland Flying Tigers.) The development of the Lakeland Municipal Airport as a major facility in central Florida transportation was another factor. The 1930s also featured the arrival of renowned architect Frank Lloyd Wright. In 1938, he came to Lakeland at the request of Florida Southern College President Ludd Spivey to design a “great education temple in Florida.” For 20 years, Wright worked on his “true American campus” creation. In his original master plan, he called for 18 buildings (and several other structures), nine of which were completed and nine left on the drawing board. All of the buildings were built out of what Wright called his “textile block system”, the first use of such a system in Florida. He called his project “A Child of the Sun”, so named from the architect’s own description of being “out of the ground, into the light, a child of the sun.” It is the largest one-site collection of Frank Lloyd Wright buildings in the world, and in many ways helped to form a pattern for many colleges in Florida and other areas of the country in the future years.
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