Brand Development by i4 Web Services
Business Branding Matters.
As an all-in-one online services agency, we are experts in digital marketing. Which means we can handle your branding needs too.
However, our digital marketing or web design services don’t end when a project is complete. We will work on your logo redesign, brand new logo design, or online brand marketing campaign to ensure you have the best care and attention. We do offer new business packages – call us today to learn more. 407-416-1515
Our Branding Process can help your business or charity grow
because we offer custom branding concepts that work
Step 1: Business Branding Conversation
We have a process for growing businesses. All of our new prospective clients first meet with us to discuss their business.
We work on retainer and we offer custom branding concepts that will help your business grow. Making a logo is easy but making a logo that fits your business and evokes emotion causing a potential buyer to take action – well that’s another story.
Our goal with this conversation is talk you to see if we are the right fit for your business or charity.
Step 2: Brand Strategy Session
Once your business agrees to our retainer fee and its terms, we first begin the branding process with a discovery strategy session. This discovery will be in-depth and extremely thorough because we want to understand the essence of your business.
We will schedule 2-hour or 4-hour meeting with you and your key decision makers about how you want to your business to look and feel. We will go into great detail about your business and what you want/need from us. We discuss measurements, desired outcomes, and request information from you.
Step 3: Brand Strategy Session Follow Up
After the discovery strategy session ends of the branding process, we will begin making ‘style scapes’. These will represent a direction to move towards for your brand.
Generally, we will prepare 2 or 3 based on our conversation in the discovery strategy session. We will continue the conversation around the style scapes and determine which is best for your business. Again, we request all the decision makers of your business to be present at this second strategy meeting. We will take time to answer questions, listen to your opinions, and come to an agreement on the overall style of your brand.
Step 4: Executing The Brand Strategy – Promoting Your Brand
After the second brand development strategy meeting / the follow up meeting, we will begin execute the strategies agreed upon. To us branding is the best marketing and advertising tool. Brand Management tied with ads that are an extension of your brand language and essence. Our experience in traditional print advertising, outdoor, radio, and now online allows us to deliver fresh ideas that grab your audience’s attention while staying on strategy.
From fully branded, corporate websites to social media opportunities, we provide all manner of digitally brand management services. Where ever your brand reaches its audience, we can tailor it to speak in a consistent, strategic voice. And while technology applications seem to change on a daily basis, good creative doesn’t. It communicates regardless of the medium or device. Print is dead? Hardly. Print is a vital communication tool that goes hand in hand with your digital media. One shouldn’t exist without the other. And while new technology continues to dazzle and amaze, there are plenty of opportunities. Call us now!