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Why hire a professional website designer?

Yes, there are many great web design tools and free website builders out there. So, it’s perfectly possible to create a website even if you have no design knowledge or experience.

So, why should I hire a website designer, I hear you ask. Here are a few convincing reasons.

Central Florida Web Designers

User experience

You can know your brand inside and out, and even manage to create something that visually reflects your brand identity. But do you know what is user experience design? Something as simple as the color of a CTA button can have a significant impact on user behavior (Hubspot proved it!). If you’re not a website designer, then you’re probably not familiar with the basic principles of good UI/UX design. Aside from creating a visually appealing website, this means creating a functional and user-friendly site.

This is achieved through web design principles such as familiarity, consistency, accessibility, and adherence to certain UX design norms. These are all things you’d probably forget or overlook, resulting in a website that, no matter how beautiful it may look, will be difficult for users to navigate. And the results can be damning. According to Hubspot, 88% of users are less likely to return to a site after a bad website experience.

Customization

Do you remember how many websites there are? So, you can imagine that making a memorable first impression with people who visit dozens of websites daily is pretty challenging. When you hire a professional website designer, you can expect a level of creativity and customization that you simply cannot achieve with the DIY approach.

Mobile-responsiveness

Over half of the world’s internet traffic comes from mobile devices. So, there’s no way your website can be successful if it’s not optimized for mobile devices.

As you might expect, this is a task best left to the pros. Creating mobile responsive websites requires technical knowledge that you probably lack if you’re only used to putting design elements together to form web pages.

Future-proofing

Unlike a campaign landing page, your business website is meant to last. But that doesn’t mean web design trends always stay the same. A professional web designer knows how to create a website that will stay and look relevant in the long term. Or they will know how to adapt and tweak the website to ensure it’s always what your target audience expects.

You can always use a content management system to ensure your website is kept up-to-date and has content to help it rank in search engines. However, as we’ve already said, good website design is an investment in your business: it’s what builds credibility with potential customers and can even boost sales. So, even if the cost to hire a website designer is bigger than using a website builder, it’s worth making this expense in the long term.

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