Should a business incorporate Branding with SEO? Branding with SEO answers by i4 Web Services
Branding with SEO!?! Should a business incorporate Branding with SEO? That is the question we are looking to answer for you today. First off – thanks for reading this blog article and we hope you find it useful for your business or charity growth online. With that being said, did you know that is SEO is not an exact science? It’s true that is the case.
An SEO guru or SEO expert is regularly learning the ever changing landscape of search engines. The search engine wants to deliver the best search result possible to an individual looking for something online. They know if they do not deliver this for someone – they will start using a different search engine. Hence, why Google is used by so many people and why Bing means ‘because its not google’.
Answering this question becomes more important when trying to incorporate your brand with your SEO efforts. A SEO expert can sit down a plan out a strategy to hopefully achieve the results you are desiring. This strategic process is very liquid as things change.
A good business owner should be comfortable with welcoming change to survive in business. AS many people see when a business gets too big or too focused one thing – they can lose sight of the direction they are going and the outcomes it could create in the business’s long term viability.
Therefore, with that being said on the one side, SEO deals with the placement of keywords and phrases to potentially attract customers to your website. And on the other side, branding deals with company loyalty and culture.
Some people think that incorporating both sides can dilute the prominence of both. But, that is not the case, why? By introducing keywords and phrases that represent your products and services of the business is a mirror your brand identity. Which can increase interested prospective clients to visit your site.
If you need to eliminate one or the other may not meet all strategic and marketing goals, you most likely need to review your business plan or question what is your really if you never wrote a business plan. A well written business plan should have SEO and marketing in it. This is a key area for growing and maintaining your business. As a business owner, you should be able to come to the table with a list of products, services, and various words or phrases that can describe them.
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Once again, it should be emphasized that Search Engine Optimization (SEO for short) is a series of guidelines set by the search engines annually, quarterly or at time when they is important update the guidelines. SEO is not an exact science unfortunately because different search engines have different guidelines to meet. Maybe on Bing your business can rank on the first page overnight but Google it can months to even get on the first page for a desired keyword or key phrase.
Having said that, the following suggestion can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. Search Engine Optimization or SEO) should remain the focus of any early-stage / startup of the company’s website, while the incorporation of company branding should mirror the keyword or key phrases of the company. As the company evolves to introduce new products or services, the SEO should still mirror the essence of the company and it’s brand.
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Should a business incorporate Branding with SEO?
This is simply a great question but the answer is clearly – yes! You need to meet with the SEO expert and really talk about your business to him or her.
You need to share your marketing plan of your business plan with the SEO expert even if it means asking him or her to sign a confidentiality agreement. Generally speaking you also need to make certain that they are listening to you and are grabbing the essence of your business model.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, especially if you are a brand new business. National chains and national brands such as Tide or Diet Coke, well that is a different story.
But if you are ‘Dental Work by Dr Bob’ – they most likely don’t know who you are. They are perhaps searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. Here is a quick example to consider with broad branding with SEO:
- Dental Work
- Affordable Dentistry
- Dental Implants
- Pain Free Dentistry
- Community Name Dentist
As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand. Here is a quick example to consider with specific branding with SEO:
- Dental Implants – Dr Bob
- Dentist – Dr Bob
- Dr Bob Dentistry
- Pain Free Dentistry by Dr Bob
One final thought about branding with SEO: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text, the initial or baked in SEO for your website that should have been done in the first place, and quality back-links.
Therefore, optimizing for the company name is rather insignificant in most cases. If you are concerned about the last point and can’t find your website online – call us to schedule a FREE WEBSITE REVIEW with our SEO Expert – Ed Pisani Jr at i4 Web Services. Call 407-416-1515 to get started right away!
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